Internet Creations, Inc.
Phone: 508-477-7749
Toll Free: 877-900-4868

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Internet Creations has compiled a list of frequently used web terms and acroynms:

• Data Base:
  A data base contains information that has been organized so that the data can modified and retrieved quickly and easily. Queries can be preformed that retrieve the exact data needed. The database engine is the component that alters the data or retrieves the data from the database tables. There are many database engines available, but there is a big difference in their architecture. Performance, reliability and maintainability can vary dramatically between various products.
  
  
• Design | Re-Design Development:
  The intent of a web design is to create a web site that has information relative to a certain topic. A web site typically consists of text and images. The basic aspects of web design are: content, usability, appearance and visibility.
  
  
• Domain Name:
  Basically, a domain name serves as a phone book address for the Internet. It translates the IP (Internet Protocol) code information to readable language.
  
  
• E-commerce (Electronic Commerce):
  Is the buying and selling of products and services on the Internet. There are a variety of ways to conduct a transaction through the Internet: electronic funds transfer, online transaction processing and electronic date interchange (EDI).
  
  
• Email marketing:
  Is a way to keep in touch with your client base and reach out to potential clients. It keeps your target client base informed about specials, promotions and events that your business or organization is offering.
  
  
• Hosting:
  Provides a business or organization space on a web server which enables a web site to be viewed on the Internet 24/7, 365 days a year.
  
  
• Keyword or (Search Engine Keywords):
  Are words and/or groups of words that the general public are typing to search for certain information on the Internet. A keyword is a referrence to the content on a web page.
  
  
• Maintenance:
  The on-going support to change the content of the current web site files. An example of this is when data such as rates, photos or any current data changes. The files, in turn, will need to be modified to reflect such changes. Once your web site is designed, a maintenance program is available to continue to keep it up to date.
  
  
• Organic Placement |Natural | Free Placement:
  Is the ability for the Search Engines to read your website (also known as spidering, crawling or indexing) and based on your web site Metas, Content and Search Engine Popularity, place your listings in their displays at NO COST. This is not to be confused with PPC (Pay Per Click) placement where a vendor Pays Per Click to be seen. PPC doesn't care how well written the website is for indexing (IE: Is it Search Engine Friendly?); it only cares that the vendor is willing to pay to be seen.
  
  
• Pay Per Click (PPC):
  This service is available through companies such as Google Adwords (this data is fed into the Google.com Search Engine), Overture.com (This data is fed into Yahoo and other Yahoo supported Search Engines) and smaller companies such as Find What and Look Smart. Pay Per Click Programs DO NOT CARE if your web site has been developed to be Search Engine Friendly. They simply want you to choose phrases that you want your site to appear on and they want you to pay every time someone clicks on that listing. You will know a PPC listing in any of the search engines because it will be denoted as a SPONSORED LINKS, RESULTS or SITES. So when you see the grouping heading SPONSORED LINKS, RESULTS or SITES, you know that if you click on a listing in that section, the Vendor will have their account charged at the point you click. Every system does their placement and cost structures a little differently, but what they all have is that when their AD gets clicked on, they pay - - - Every Time.
  
  
• Pay Per Inclusion Programs (PPI):
  It is available through companies such as Yahoo Site Match. Where as PPC (Pay Per Click) programs do not care how well written your web site is to give you high PPC placement, PPI programs are very similar to Organic Traffic, that you pay for. PPI charges x amount of cents a click, and in return, they will index your website every 1-2 days instead of the standard 4 - 6 weeks.
  
  
• Search Engine:
  An online tool provided by various companies that allows a web user to search for information on any topic. Top Search Engines are Google, Yahoo, MSN and AOL. Theese four companies make up 95-97% of all searches throughout the world.
  
  
• Search Engine Friendly:
  The process of creating a web site with Meta and Text Content that can be read and understood by the various search engines.
  
  
• Search Engine Popularity:
  Once a web site has been made Seach Engine Friendly, the search engines will index that site and all of it's pages. But where that site shows up in the search engine listings is heavily determined by how popular the site is. IE: How many other web sites out in the world link to that site. Note: These links are not all weighted the same, or counted the same by the various search engines (Google, Yahoo, MSN and AOL.).
  
  
• Virtual Video Tour:
  A virtual tour is a 360 degree panoramic video of a room or outside location.
  
  
• Web Server:
  A web server is a computer that is connected to the Internet. A web server is capable of making your web site available to anyone using the Internet at any time, 24/7/365.
  
  
• Website Promotion:
  Is a combination of many different topics. Web sites must be written for two different audiences: the individual user and the search engine/web crawler. Not only must your web site be eye catching to the reader and quick to load, it must also be written in accordance with today's search engine and web crawler algorithms. If you DO NOT plan to promote your site solely with PPC (Pay Per Click) programs, your web site files must be prepared in such a way that the Search Engines and Web Crawlers can index your site into their systems. All Organic (Free) and PPI (Pay Per Inclusion) submission programs read your web site files to determine your placement. Since PPC programs allow you to define your search terms, they don't care if your site is well written or not. Other factors, such as Link Popularity, also determine your non-PPC placement.